"And that's the way it is… See you on the radio."

"Peace."

"If it's Sunday. It's Meet the Press."

"Good night and Good Luck."

Famous anchormen have stood out from their counterparts by phrasing their own signature sign-off messages. Instead of the common 'good night,' 'goodbye,' and 'thank you,' they used endings that left a lasting impression on viewers.

As salespeople, our biggest achievement is when prospects remember us and our emails, apart from, of course, if they actually close a deal with us. But remembering us is especially important in standing out in a sea of cold emails.

So, here's how to write an email sign-off that your prospect will not forget.

8 Techniques To Write Memorable Email Sign-offs

1. Professional Email Sign-offs

There will come a point where you will be unable to flex your funny bones or creativity. That's when you write professional sign-offs to decision-makers or C-level executives who may not have the kind of time or comic sense you have. In those moments, stick to the classics, the generations-old 'Best regards' or 'Thanks in advance .' You may also have to stray away from using emoticons here. 

These common sign-offs have attained this quotidian status because they have proven highly successful over time. Also, considered as' business email sign-offs,' Boomerang's research has shown that closing your emails with Best or Cheers or Best Regards has a response rate of more than 51%. And to our surprise, 'Thanks in advance' and 'Thanks' have reply rates above 60%.

1. Best regards

With more than 51% response rates, this overused email sign-off is still one of the best ways to sign-off professionally.

2. Kind regards

Another variation of the sign-off 'Best Regards.'

3. Cheers

An informal yet professional way to sign-off your email.

4. Thanks in advance

This email sign-off has reply rates above 60%.

💡Here is a not-so-fun fact: Nearly 33% of your prospects won’t even open a cold email if the subject line isn’t appealing; let alone read your sign-offs. So, we did some research and compiled a list of 160+ subject lines to boost your open rates. Download the free e-book.

2. Action-Oriented Sign-offs (Best for Follow-ups)

What is the main goal of a sales email you send to your prospects?

A response?

A link click?

You want prospects to take some kind of action. But don't go overboard and ask them for multiple actions, like asking them to download something, go somewhere, and book a meeting. Use your sign-off to serve as a gentle reminder to the prospect to perform an action. But using such sign-offs is especially useful if it's a sales follow-up email.

5. Looking forward to hearing from you

An overused email sign-off that still does its job. You are letting your recipients know that you are expecting a reply to the email you sent.

6. Let me know what you think

A perfect way to sign-off an email where you've proposed something. For example, if you've sent them a cold email offering a solution to a pain point they are facing, it is appropriate to sign-off this way.

7. Would love to know your thoughts on this

Another way to end a cold email proposing a solution to their business problems.

8. Talk/Chat soon

An informal way of saying 'Looking forward to hearing from you.'

9. Looking forward to a fruitful conversation

An email sign-off you can use to end a cold email. When you tell prospects you expect a fruitful conversation, you show confidence in your proposal and convey that you aren't here to waste their time.

10. Feel free to contact me at the number in my signature

Give them multiple options to reach out to you to improve your chances of booking a meeting.

3. Complimentary Email Sign-offs

Who doesn't love a well-timed respectful compliment? A study conducted by Harvard Business Review revealed that compliments delighted the receivers much more than the sender anticipated. The research found that the people who complimented expected the receiver to feel uncomfortable, while the reality was quite different. Compliments and gratitude expressions are most often welcomed warmly and put the receiver in a positive disposition.  

That's how you pave the way for a healthy long-term business relationship by expressing compliments and gratitude. 

Sign-off your emails with a compliment or gratitude, and let the prospects leave your email on a swell and happy note.

11. It was great working with you. Until next time

An excellent way to sign-off one of the last few emails you send your customers after they've successfully achieved what they wanted. For instance, if your customer successfully organized an event using your event app, this is a suitable way to sign-off, as they won't be using your event app until the next event.

12. You are a true rockstar

The best way to appreciate them for who they are. This is especially effective when you've built that rapport with your prospect and want to acknowledge that they are making a difference in your life.

13. You’re the best

Another way of saying 'you are a true rockstar'. But make sure you have built that rapport with our prospect before using this one. Signing off a cold email with this one is a big no-no.

14. You always cheer up my day

A less cheesy way to say, 'I adore you and am grateful for your presence in your life'.

15. Keep up the good work

Let the recipient know that you notice the effort they put in.

16. Thrilled to hear (have heard) from you

Did a response from your prospect make you happy? Well, let them know through this email sign-off.

4. Anticipatory Email Sign-offs

Looking forward to something positive, in other words, positive anticipation is scientifically good for us. When people are looking ahead to positive events, the brain lights up, which correlates to human well-being. 

So, remind your prospects of the good things that are coming and spread happiness. It's quite a powerful way to end your email.

How do you make your prospects anticipate things and not zone out during a sales outreach?

You don't have to turn to Professor X to read minds, just a little research would suffice. Your prospect may be launching a new product or service, attending an event or a conference, or going on a vacation. It could be anything. The organization they work at may be at a pivotal point of their business. Make them anticipate good things from these moments. If nothing, you could even refer to festive seasons or even a weekend.

17. Wish you a happy [holiday]

Spreading the seasonal spirits can never go wrong.

18. Looking forward to [event]

When you tell them that you are excited about an event they are organizing, they are more likely to let their guard down. But a word of caution, do not do it unless you are genuinely interested in the event because prospects can see through a forced one.

19. Excited for {event/webinar/meeting/results of a game or election}

Another way of expressing your support for their event/meeting/results etc.

20. Have a fantastic trip

The best way to sign-off an email replying to a prospect's upcoming OOO days.

21. Enjoy {vacation/PTO}

Another memorable way to respond to an OOO message.

22. Hope the {merger/corporate update} is coming along well

If there are working on something, never hesitate to let them know that you are rooting for them.

5. Gratitude/Warm Sign-offs

Being grateful or expressing gratitude motivates prosocial behavior, which boosts the chances of key positive interactions like friendly play, peaceful conflict resolutions, or altruism.

The simple gesture of thanking the prospects assures them that their time is valued and respected. Being acknowledged will make them feel good and will have a positive effect on your relationship. They would have attended a demo, contacted you to learn something, or even rejected you after showing interest. Letting them know that you appreciate their time and will always be there if they ever need you is an effective way to keep the door open for future conversations. 

And as we saw earlier in the study run by Boomerang, emails that ended with 'Thanks in advance,' 'Thanks,' and 'Thank You' had the highest response rates of 65.7%, 63%, and 57.9%, respectively.

23. Thank you for {specific situation}

Showing gratitude can never go wrong. If the recipient has helped you wade through a situation, big or small, acknowledge that again in the sign-off.

24. Thanks for considering my {proposition/application/request/recommendation}

Another sign-off expressing gratitude for something the prospect did for you. For example, if they asked you for a referral and they agreed, it's time to use this sign-off.

25. Grateful to have connected with you

Remind them how you value them and what they bring to the table.

26. Truly appreciate what you've done

Yet another way to show them how grateful you are.

27. Appreciating the time and energy you put in this

Not everybody will respond to a request for help. So, show your gratitude to the recipient for spending some effort and time making things right for you.

6. Motivate/Cheery Email Sign-offs

What is the one thing anyone wants during good and bad times?

Motivation.

It's obvious that we are driven by our biological needs, but we are also influenced by social approval, acceptance, the need to achieve, and the motivation to take or avoid risks. So, it's fair to say that we seek motivation. 

The fact that someone out there is rooting for you no matter what gives you the incentive to work harder and yield more fruitful results. Relationships between you and your prospect don't have to be strictly business. You can let them know you're cheering them on the sidelines.

Finishing off your emails with a motivational line can turn their day around.

28. All the best/good luck for [event]

When you wish them luck for something that's important to them, like an event they are organizing or a product they are launching, you get in their good books.

29. Keep your head high

This email sign-off is appropriate for an email written complimenting prospects on something they've done. For instance, if they've received a promotion or raised funds recently, this is a good one to remind them of their good work.

30. Wishing you a productive Monday

Mondays are always hectic, and the only way to wade through is by being productive.

31. Here's a reminder to hydrate

When everyone is wishing you a productive day, be that person who reminds your prospects of little but important things in life, like taking a break or staying hydrated.

32. Sincerely wishing you a no-stress {day}

A snappy way of saying 'Have a good day.'

33. Do not go gentle into that good night

A famous quote from a poem by Dylan Thomas made popular through Christopher Nolan's sci-fi film Interstellar is another memorable way to sign-off.

7. Funny and Unique Email Sign-offs

Sometimes it's good to deviate from the norm – the norm being signing off with 'Thanks,' 'Best,' or 'Regards.' Not that they aren't good. If you want to be memorable, you must get those creative juices flowing and make sign-offs that pop out of your email. But use them wisely on sales emails. If you're drawing from pop culture references for your cold email sign-offs, ensure it's relevant to the receiver, or at least check if they'll get the reference.

Here are some prompts for some funny sign-offs, a bit clever or even just relatable. 

A clever line or a famous line borrowed from pop culture should do the trick. Signing off with something that's related to your recipients is a bonus.

Say, for example, your prospect is a Star Trek buff, you can close your email with the iconic Spock quote, "Live Long and Prosper."

Disclaimer: Use these sign-offs appropriately. Some of these options may be outrageous or even gibberish to some. To each their own, so use it right.

34. May the force/sales be with you

 This email sign-off rings a bell to anyone who has watched the iconic sci-fi film series Star Wars. The clever wordplay with force and sales will catch your prospect's eye.

35. Live long and prosper

If your prospect is a fan of Star Trek.

36. Thank God It’s Friday!

Anyone who hates Mondays loves Fridays! So, take the chance to remind them about an exciting Friday.

37. Hakuna Matata!

This Swahili phrase made famous by the film The Lion King can be your opportunity to let your prospects know that you are a chill person. Also, on a side note, ensure your prospect is familiar with the phrase to rule out the risk of them mistaking it for a swear word. 

38. Catch you on the flip side

A phrase made popular by radio DJs back when they used vinyl records. The flip side means the other side of the record. This email sign-off is an interesting way of saying 'see you later'.

39. Wishing you productivity and a good hair day

Any woman knows that a good hair day is a great day. If your recipient is a woman in her 20s or 30s, use this email sign-off to bring a smile to her face.

40. Wishing you a meeting-free day

What's more merrier than a day without meetings? Let your prospects know you are on their side, wanting them to have a stress-free day with this sign-off.

41. I'm positively bedeviled with meetings, etcetera

This sign-off from the Canadian TV show Schitt's Creek is best for AWOL messages. Just the opposite of having a meeting-free day, but in this case, it's you who is swamped with meetings. But by saying it out loud, you relate to them and make them chuckle. 

42. Wabba lubba dub dub

A catchphrase from the animated TV series Rick and Morty. You can use it as your if you’ve seen your prospect talk about the show on their socials.

8. Personalized Email Sign-offs

Nothing more will get the prospect's attention than relatable content. It could be a mutual connection, their pain point, a shared interest, or anything the prospect finds relatable. That includes stress-ridden Mondays, too. 

Here's how to personalize your email sign-off:

Check the prospect's social media platforms like LinkedIn or Twitter for mutual interests like TV shows, leaders, films, celebrities, sports, a cause, or even news.

Alternatively, if you want to personalize around their pain point, check sales intelligence tools or their LinkedIn job postings to learn more about their business and list down potential pain points. Match those pain points with your customers' pain points.

43. May the {sports team} win!

Establishing that you've a mutual connection over a sport that your prospect keenly follows encourages them to let their guards down and give you a reply.

44. Hoping this {resource} helps you

This sign-off is suitable for an email in which you've shared a helpful resource or two. By mentioning the resource again before you end the email, you ensure recipients don't miss the resource you shared.

Worst Email Signatures You Should Stop Using Today

1. Best 
2. Sent from iPhone
3. Yours truly 
4. Yours 
5. Yours faithfully
6. Love
7. Having no sign-off
8. Cordially 
9. Sincerely yours
10. Xoxo (Unless you're messaging a close friend, even in personal emails, one can be more creative.)

4 Tips To Create Great Email Signatures

1. Think Human

Best, warm regards, and sincerely have been used to death in emails. So much so that it's almost impersonal to use it anymore. It's as if it's still sticking around even after the passing of the internet explorer.

And if you include one of these sign-offs in your email, it will end up as just another grain in the sand. 

Think of what connects you and your prospect–coffee in the mornings, lunch breaks, holidays, TGIF energy, popular TV shows or movies, pivotal moments in life like a promotion or a job change, and use them in your sign-off. The best email sign-off brings back the human element to the email reading experience. 

2. Pay Attention to the Grammar

If you want to show them that you care about the email you're sending and build trust in you and your pitch, the first thing you can ensure on your part is to write clearly, and with fewer grammatical errors, especially in the closing line.

Since it stands separately from the email, people read it. So don't randomly capitalize the sign-offs or add multiple punctuation marks unless absolutely necessary.

The sign-off section is crucial real estate; every millimeter of space be used wisely. Use the Hemmingway Editor app or Grammarly to place punctuation marks correctly.

3. Check Your Sign-off Tone of Voice

There is a rule for how we communicate - The 7-38-55 Rule, developed by psychology professor Albert Mehrabian at the University of California. So when talking, only 7 percent of what we mean is put into spoken words. A whopping 38 percent is conveyed through tone of voice and 55 percent through body language.

Therefore, the prospect will read out loud in their head what you write. So, do the same before you send your missive.

That doesn't mean your prospects shouldn't jump up and down when they read your sign-off. Read the room. If you're applying for a job, maybe something warm and formal is your best choice, but if you're trying to get your prospect's attention, getting them to crack a smile will be a really good choice.

4. Write Outside the Box

Yes. We see the irony of landing on a page that talks about unique sign-offs but is doling out advice like 'think outside the box'. But hear us out. Thinking outside the box, as defined by the Interaction Design Foundation, is a thinking style used by a creator when they look outside of the ideas that are commonly used to solve a problem and instead think of newer ways to find solutions. So, think of sign-off ideas that you would usually use, and don't use them. Think of breaking their email reading pattern.

Common Mistakes To Avoid While Closing Emails

1. Overusing Caps Lock

Capitalize only the first letter of the first word in your sign-off. Not every word. Putting words or phrases in caps lock can often be misread as the sender shouting those words, which can put off many people. 67% of the professionals surveyed by Perbox found capitalization annoying. 

2. Adding Too Many Exclamation Points

Use them only when necessary, like if you're stating something that they would never realize in a million years. Otherwise, chuck it. Beware of orphaned commas or periods, too. 

3. Grammatical Errors

Some spelling or grammatical errors are inevitable. Just run your email through Grammarly once before sending it so you don't miss any typos.

4. Abbreviations

If it's a popular short form like TGIF or OMG, go ahead. But don't shorten your most used words like thank you, best wishes, regards, or any of it. 'Thx' or 'rgds' or 'sncrly' conveys that the sender wasn't bothered to type out the whole word, so they may not trust you so much. 

5. Going Overboard With the Signatures

The other day, we received an email with three signatures – "Stay positive. Test negative. Thanks, and best regards." All of it. Stick to a single choice, or if you've accidentally added it as part of your automated sign-off, keep a note of that the next time you type out your email or remove it from the automation if you want to customize it every time.

In Short

Your email sign-off is the cherry on top of your well-personalized email message. So make it short, sweet, and memorable.

But that doesn't mean you should go overboard and use a P.B. Shelley quote to sound poetic. Make sure it's a phrase that the prospect connects with or is in popular culture. And using something unique may not work all the time, you have to know your time and audience. Like cracking jokes at boomers may not be the best plan. Pick your email endings depending on the impression that you want to leave on your prospects.

Leave them with a feeling of motivation, a smile, a chuckle, or even a reminder to take action. But leave a signature for sure.

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